“Recapture your freedom which eloped with your youth.”
Dan Sullivan, Irregular Choice
Initially established in 1999, the Irregular Choice footwear brand continues to do exactly what Dan Sullivan originally intended – make a unique and individual stamp on the footwear world. Just ten years ago, Sullivan wanted to create a footwear brand that mirrored everything his life experiences and beliefs were. Thus, he created the Irregular Choice brand, which incorporated his unique individuality of design, bringing a breath of fresh air to footwear, with unique designs and styles.
Sullivan's originality perhaps stems from his parents and their ownership of the Transport store during the 1970's; a shop located on London's Kings Road, which became renowned, working with Red or Ded and Katherine Hamnett. Both of these designers were incredibly outspoken for the time period, and thus perhaps initiated Dan Sullivan's belief in his individuality and unique footwear designs. Thus, his inspiration was put into practice in 1999 with his irregular designs finally created into unique shoes and boots.
Dan Sullivan began Irregular Choice's brand with the creation of a collection of shoes based upon the traditional Japanese split-toe look; styles inspired by his own experiences and travels. These original inspirations are continued forward into many of his present collections, continually allowing the brand to adhere to its original philosophies. By maintaining his original individuality he has allowed Irregular Choice to become deemed, “The Lifestyle Choice of Fashion Footwear” by Super Super Mag.
Irregular Choice stores soon opened across the world in Brighton, London and New York, all of which continue the distinguished features of the brand with rainbows and flashing lights creating a unique shopping experience. Equally, the brand has also found numerous celebrity followers, with Taylor Swift being a fan of the Irregular Choice Flick Flack shoes and Whoopi Goldberg has also been pictured wearing Irregular Choice shoes in various TV appearances. Their continued support from Irregular Choice fans and celebrities alike has allowed the brand the inspiration to continue to push boundaries and collaborate with other famous and inspirational designers.
|
