Well known for its Anatomic Gel Technology, Anatomic & Co. was created by Jose Rosa Jacomete in Brazil, stemming from a humble background to become an international success as a recognised comfort and quality brand. The Anatomic Gel Technology has been evolved and developed over the past twenty years, allowing for Anatomic & Co. to become a recognised comfort shoemaker as well as one that continually strives for fair-trade and human rights ethics within their working environments.

Jose Rosa Jacomete (known as Zuza to family and friends) left home at the tender age of thirteen to work in a footwear factory in order to provide his family with a steady income. It was here that he didn't just earn a much needed wage but discovered his passion and natural talent for shoemaking and designing. During his twenty years working within this factory, Zuza learnt valuable skills in designing, shoemaking, pattern cutting alongside training and putting into practice these skills within technology centres that had been developed to accentuate the footwear industry. Twenty years later, Zuza decided it was time for him to open his own small factory in which he would produce shoes that were of exceptional comfort as well as using the highest quality of materials.

It was thus that the Anatomic Gel Technology was created, designing new leathers, shoe fittings, linings and soles which were tested to increased levels of intensity. To create the comfort shoes that Anatomic & Co. are still renown for today, Zuza developed shoes that were inclusive of padded ankle supports, smooth internal seams and high-quality leather uppers, all of which allowed for the comfort yet classic style of Anatomic Gel Shoes. It was this dedication to development and design features that allowed Anatomic & Co. the international success it received, as Zuza ensure neither comfort nor style was sacrificed within any design of his shoes and boots.

With twenty years in the development and research of the company the brand has been allowed to expand and improve evermore, enjoying successful sales in over 60 countries across the world. Furthermore, Zuza's deep understanding of just what his customers require has allowed him to create a brand that appeals not only to the older generations who are looking for endless comfort within their shoes but for younger generations who are looking for an upgrade and stylish alternative to trainer-like shoes.