Comfort and fashion aren't always two things that go hand-in-hand but many are increasingly asking why they shouldn't? Comfortable shoes don't have to be boring, and fashionable shoes don't have to be crippling. And, there is one brand that knows that comfort and style are incredibly important components when it comes to footwear – Josef Seibel.

Within their Spring/Summer 2012 range, Josef Seibel have introduced a range of colourful styles for men and women that consists of summer wedges, fashionable sandals and colourful lace-up shoes. For everyday shoes, Josef Seibel continue to produce ones that are both comfortable and stylish.

The Josef Seibel ladies collection has a vast array of bright colours that continue the bold fashions we've seen this year and have also been teamed with the standard comfortable sole and footbed units, as well as various heel heights.

They use the Air Ped ® technology within their all of their shoe styles to ensure that no style sacrifices comfort in any way with healthy foot environment being maintained and kept cool regardless of the temperature.

The “Spirit of Nature” collection also makes another comeback next year with another fantastic range of both eco-friendly and fashionable styles. Using recyclable materials these are very environmentally friendly, but also continue the standard comfort one expects from Josef Seibel.

Because men also want to be both stylish and comfortable, Josef Seibel are offering a wonderful range of all terrain sandals that are altogether comfortable and durable with their sole units. The fashion element of the men's collection is ensured with on-trend nautical colours and waxed/fabric uppers.

Josef Seibel's managing director of the UK and Ireland, Martin Ingram, commented on their new ranges:

“We look forward to presenting our new and extensive ranges to current and future stockists of the Josef Seibel brand, to offer not only what they have come to expect but also something new and exciting. Our loyal retailers rely on Josef Seibel to produce excellent quality stylish, comfort footwear at competitive prices.”