The name Ipanema originates from a Brazilian neighbourhood in the southern region of Rio de Janeiro. The place itself first became famous in the 1960's by the bossa nova rhythms with many people referring to the area as being home to some of the most beautiful people in the world.

The culture of Ipanema is accentuated by the tropical sunshine, its stunning beach next to Copa Cabana and the relaxed atmosphere in which people surf and sunbathe all day, then dance and relax in bars and clubs through the night.

It is this inspirational culture that provides the centre of Ipanema footwear, with their collections mirroring the exotic, happy feeling of the neighbourhood. To do so, their Summer styles involve bold and exotic prints, using gems, charms and crystals to decorate the flip flops. Equally, the beach-side pavement is made of wave-like tiles which is also mirrored in their collection. This use of their natural, beautiful settings allows them to create the perfect beach attire.

It is also with confidence that Ipanema can suggest that their footwear represents much more than just your simple fashion. Rather, the brand is proudly influenced by its naturally beautiful surroundings, ethical and environmental influences. They have also recently collaborated with Gisele Bündchen who supports a marine preservation charity – The Tamar Project. This collaboration reflects their strong social responsibility, and having teamed these with innovative technologies, they have created the ever-unique Ipanema brand.